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[pic] SECTION II. THE CUSTOMER CUSTOMERS When it comes to identifying a companys take aim market, the trade manager must consider more or less of event guest characteristics. These include, but be not limited to age, race, gender, ethnicity, income, and location. These characteristics are important to know because different traits and/or characteristics run get habits and barter for understanding purchasing habits marketers give notice better allure consumer disbursement habits. Merck has been struggling with their image because of bad advancement with several(prenominal) of their products. When a pharmaceutical company is exposed to bad forwarding it affects their sales. Customers postulate to feel that the product they are purchasing from Merck is beneficial and potent for themselves and their family. Medications and vaccines are an important part of most families and the estimate of a medication not being safe buttocks direct a banish psychological impact. When the consumer learns that there is a paradox with one Merck product they may stop purchasing some(prenominal) Merck products. Awareness of a product comes from many different sources.

boney of these sources include family, relay links, social circles, and many media outlets (Author(s): Lamb / hairsbreadth / McDaniel, 2011). The erudition one someone has of a business put up influence the opinion of the group they socialize with. If one person tells a good friend that a product has had some negative publicity, they may stop using it and tell some oth er friend who will tell his co-workers, and ! so on. The same can be true about good publicity if that publicity is marketed correctly. close to people are psychologically affected by both good and bad publicity, especially parents and the elderly. By showing mothers, fathers, the elderly, and accountable individuals all over the world the many beneficial projects that Merck is musical accompaniment and promoting, such as...If you want to get a full essay, localise it on our website: OrderEssay.net

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